What''s the Difference Between CPC and CPM? | Criteo
Apr 12, 2017· CPM = Cost per "mille," or 1,000 impressions. A 2 CPM means you pay 2 for every 1,000 impressions your ad receives. CPC Definition: CPC = Cost per click. If your campaign generated 1,000 clicks at a 2 CPC, you would pay 2,000. Good to know, but why would I choose one over the other? CPM is best used for driving awareness and brand